Shubby Sweets

Located near bedok chai chee 42

If you are thinking of a sweet treat, then do check out the shubby sweets.

It is a neighbourhood shop and i often check out that area when visiting my sister. 

It eels very nice brownie and definitely sweet to the fullest. Therefore, if u need occasional treats for yourself or your family, here is a pastery shop to recommend. The price ranges $7.50 -$10 and u get 4-5 pastries. It can be a little “jelak” in Malay for some, meaning excessively sweet. But the brownie is in the right small portion to place all or at least half in your mouth. Prepare lotsa beverages, preferably non-sweetened ones to go with it. 

The operating hours are Wednesday to Sunday, 2pm-7pm or until sold out. Monday to Tuesday are closed.

 I believe it is halal.. so muslims should try out too! 

 

Definition of Fashion

 What is Fashion?

Fashion in my opinion is an expression of an individual's preference in apparel/dressing. It can also be an art and serves as a testimonial of time.

It is the result of the evolution from primitive needs for protection against weather conditions to a significance of wealth and social status to just a individual's freedom expression of character and beauty standards.

In Singapore, we do not enjoy 4 seasons, only summer or closer to spring (in air-conditioned environment) This limits our fashion variety but also wastage of resources. In view of covid-19, the needs for winter clothing are made redundant.

Singapore is never a place for fashion runway as we are mainly under influence of other countries Korea, Japan, Hong Kong, UK and US. They influence in the form of social media, celebrity like Korean Girls/Boy Band. We do not really have designs that can be called "from Singapore". However, we do have an evergreen culture in wearing T-shirts and Jeans (shorts). It has never gone out-of-fashion as per say.

One of the fashion founder, Coco Chanel once said " Dress Shabbily and they remember the dress. Dress impeccably, they remember the woman". How did Coco Chanel becomes so popular? in my opinion, she is a fashion statement on her own and she has the network to display her works. In today's world, we have no issue on platform in view of internet. We have issue in accessing the rich's network and gain their appeal in our work. What motivates the rich in buying our stuff? Probably a huge differentiating element or a statement of social status. Just like the reason why many of us like to buy LV, Dior, Celine, YSL, Hermes or Chloe. Why the general masses prefer Coach, Kate Spade or Agnes B? Both brands appeal to different audience with differing budget for fashion.

In Singapore, I would say most Singaporean are still in pursue of fashion but still in the shadow of the designers in other countries. We have not walked out and carve a path on our own in the fashion space. Probably there are already Singaporean-born designers, e.g. Ashley Islam (https://youtu.be/SWMKt1IwjOM) gaining some recognition in the international platform. However, we need more people like him. We need his apparel to gain fame beyond as a designer but also apparel chains like Zara and Mango so Singaporeans are able to wear the prideful brand made from our homegrown talent.

In my opinion, every expression of fashion should be respected but may differ in popularity over time. 

Popularity would usually center around a touching story. Our world has been greatly exposed to different stories. The design may need to be uniquely refreshing, never seen before in order to be impeccable in the current age and time. The design may need to draw inspirations from familiar items in our memory lane. 

The next big question is how to achieve above. There are various strategies. Once is to design and keep designing non-stop and volume-based. Hopefully one will takes the liking of a person. Another strategy is to design one and tell a story on it, hoping to touch the heart that one customer to buy into your designs. The next one is to gain access to the right platform and audience. To show them the designs and increase the chances. Finally, leave the design in the hands on the individuals. Since it is the expression of the individual, the best designer are the individuals themselves. We facilitate the right tools and empower the individuals to do customization. What is more convincing and touching story than their own? A custom-made design on T-shirt or bag for their special one. The time and effort spent what made the design special and memorable. 

I personally employed all the strategies above. Personally I am not designed trained. To contribute in the space would require leveraging. Therefore, I thought of applique. It offers a lot of flexibility and empowers a person to apply design to almost everything they own/wear i.e. bags, t-shirts, hair accessories, sneakers, heels and etc. 

Appliques fulfil the idea of empowerment. Especially the expression of individual's perception of beauty are more prevalent in the current era.